Media
PSA’s Promote Motorcycle
Safety!
On March
28th, 2010, the Illinois Department of Transportation’s,
Division of Traffic Safety (IDOT/DTS) formed an epic
partnership with professional mixed martial artist Matt
Hughes. Hughes, a nine time welter weight champion from the
Ultimate Fighting Championship on the Spike TV Network, was
featured in two public service announcements (PSAs) to
increase motorcycle safety awareness.
In the PSAs,
Matt, a cautious rider and proud motorcycle owner, reminds
riders to always wear the proper riding gear and never drink
and ride. He also warns motorists to start seeing
motorcycles. The fan base of the rapidly growing sport of
mixed martial arts is primarily comprised of male fans aged
18 years or older; the same demographic most likely to be
involved in a motorcycle crash.
Dale’s Harley
Davidson dealership in Mt. Vernon graciously allowed
IDOT/DTS to utilize its facility and services to assist in
creating the two PSA’s featuring Matt Hughes.
In addition,
the third PSA will feature motorcycle crash victim David
Waters. David utilizes his tragic experience to remind
motorists to start seeing motorcycles and know their
surroundings. David was a Springfield firefighter before his
motorcycle crash that resulted in the amputation of his
right leg. For the complete story, David’s testimonial is
found in the Fall 2009 issue of CAUTION at:
www.cautionmagazine.org/past_issues/Fall09.pdf.
Three press
conferences will be conducted statewide in late April
introducing the 2010 Motorcycle Safety Campaign. The media
campaigns will begin airing on cable television and radio
outlets from May 3rd-September 5th.
~By Josh
Kaufmann, Marketing Communications Coordinator
PSA's
Work Zone Safety 2009 Spot
Work Zone Safety 2009 Spot 2
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