Media

 

PSA’s Promote Motorcycle Safety!

 

On March 28th, 2010, the Illinois Department of Transportation’s, Division of Traffic Safety (IDOT/DTS) formed an epic partnership with professional mixed martial artist Matt Hughes. Hughes, a nine time welter weight champion from the Ultimate Fighting Championship on the Spike TV Network, was featured in two public service announcements (PSAs) to increase motorcycle safety awareness.

 

In the PSAs, Matt, a cautious rider and proud motorcycle owner, reminds riders to always wear the proper riding gear and never drink and ride. He also warns motorists to start seeing motorcycles. The fan base of the rapidly growing sport of mixed martial arts is primarily comprised of male fans aged 18 years or older; the same demographic most likely to be involved in a motorcycle crash.

 

Dale’s Harley Davidson dealership in Mt. Vernon graciously allowed IDOT/DTS to utilize its facility and services to assist in creating the two PSA’s featuring Matt Hughes.

In addition, the third PSA will feature motorcycle crash victim David Waters. David utilizes his tragic experience to remind motorists to start seeing motorcycles and know their surroundings. David was a Springfield firefighter before his motorcycle crash that resulted in the amputation of his right leg. For the complete story, David’s testimonial is found in the Fall 2009 issue of CAUTION at:

www.cautionmagazine.org/past_issues/Fall09.pdf.

 

Three press conferences will be conducted statewide in late April introducing the 2010 Motorcycle Safety Campaign. The media campaigns will begin airing on cable television and radio outlets from May 3rd-September 5th.

 

~By Josh Kaufmann, Marketing Communications Coordinator

 

PSA's

Work Zone Safety 2009 Spot

Work Zone Safety 2009 Spot 2

 

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